Italian Decorative Paint Finishes
Premium feature wall finishing using authentic Italian decorative lines (Novacolor, San Marco) creating velvet, metallic, microcement and silk textures.
- Authentic Novacolor & San Marco Paints
- 50x70 cm Real Sample Panel Sign-Off
- Master Decorative Painters (7+ Yrs)
- Contractual Workmanship Warranty
Italian decorative paints — concrete-effect, metallic, velvet (velluto), mineral and pearlescent textures — take their character from trowel and brush movement. That's why every EMC Decor project starts with a real sample: your chosen effect is applied on a 50×70 cm panel in your wall's own light, and signed off. We deliver to the panel you've touched, not to a catalogue photo.
We work with the imported ranges of Novacolor and San Marco, applied as a full system from primer to protective topcoat. On concrete-effect walls, joint lines and texture direction are planned; on metallics, the light source dictates application direction. These details demand mastery — Italian paint is its own specialist discipline within our team.
Why EMC Decor
Zero Surprises: We never paint the wall before you sign off on a 50x70 cm sample board.
Certified Artisans: Specialist decorative painters with over 7 years of trowel experience.
Authentic Materials: Directly imported lines from Novacolor, San Marco, Valpaint.
Legal Security: Contractual workmanship guarantee & manufacturer material warranties.
Projects featuring Italian Decorative Paint Finishes
See how this service was sequenced with related trades and delivered on completed projects in Istanbul.
Başakşehir Garage Renovation — Turnkey
A turnkey renovation of a garage in Başakşehir's 24th phase: from demolition and floor preparation to the final signage, every stage was carried out by one team on one schedule. Epoxy floor coating and an Italian-style paint finish on the walls were applied together with MDF panel cladding, while a custom lighting installation of dozens of pendant fixtures gave the space its signature look.
View project →The Challenges You Face, Our Fix
RISK 01: Final wall texture not matching the catalogue photo
SOLUTION: Before full application, we create a 50x70 cm sample board using your exact light conditions for approval.
RISK 02: Easily stained surfaces that cannot be wiped or cleaned
SOLUTION: We topcoat with protective clear wax or sealant, rendering the delicate decorative finish fully washable.
RISK 03: Visible joint overlaps, uneven trowel marks, and patchiness
SOLUTION: We apply the finish monolitically 'corner to corner' in a single session by a dedicated master artisan.
What This Service Includes
1. Substrate Truing & System Primer
Precision wall smoothing, dust-free sanding and application of quartz-grained bonding primer.
- Raking-light plaster truing & smoothing
- Dust-free fine machine sanding
- Applying authentic Italian quartz primer coat
2. Trowel-Applied Decorative Layers
Artisanal application of 2-3 effect coats using stainless steel Venetian trowels.
- Base layer application with Venetian steel trowels
- Patterning 2nd and 3rd light-reflecting coats
- Precision edge and corner finishing
3. Protective Clear Sealer / Wax
Application of protective clear wax or sealant to shield against water, dust, and stains.
- Applying water-repellent protective clear wax
- Polishing for desired matte or gloss sheen level
- Final clean-up and handing over inspection file
RESULTS OF OUR WORK
Process
1. Free Survey
Our specialist visits your site, analyzes room lighting and measures target wall m².
Duration: 1 day
2. Sample Board
The chosen texture is applied onto a 50x70 cm board and checked under your lighting.
Duration: 1–2 days
3. Official Contract
Effect code, m² rate, completion date, and warranty terms are locked in writing.
Duration: 1 day
4. Wall Preparation
Wall surface plaster-trued, fine sanded with dust vacuum, and quartz-primed.
Duration: 1–2 days
5. Texture Application
2-3 decorative layers troweled seamlessly from corner to corner by a master artisan.
Duration: 2–3 days
6. Sealer & Handover
Protective clear wax applied, space cleaned and handed over to customer.
Duration: 1 day
Italian paint is priced per m² by effect type; see scope details on our pricing page.
Get a Project EstimateFrequently Asked Questions
Why does Italian paint cost more than standard wall paint?
The price reflects imported resins from Italy, a multi-layer application system (primer + 2-3 effect coats + sealer), and skilled hand-troweling. In return, you get a durable, washable artwork on your wall.
Is Italian decorative paint washable and easy to clean?
Yes. The clear protective wax or sealer coat makes the wall water-resistant and repellent to dust and stains. It can be wiped cleanly with a damp microfiber cloth.
Will it peel, crack or scratch over time?
A sound, correctly prepared and primed substrate minimises the risk of delamination. Steel-trowelled layers form a durable finish; workmanship and material warranty terms are stated in the contract.
Complementary & Recommended Services
Italian Decorative Plaster and Polished Finishes
Italian plaster turns a wall into stone: lime-based material gains marble depth through trowel pressure and mastery.
Decorative Plaster and Textured Wall Finishes
Loft or gallery mood, the concrete look gives a wall character — decorative plaster in Istanbul projects gives the space an identity.
Interior Painting and Wall Finishing Services
Professional interior painting with dust-free machine sanding, premium Jotun, Dyo and Marshall paints, razor-sharp masking lines, and full furniture protection.
Decorative Wall Finishes and Cladding
One wall is the stage of the room: with texture, light and proportion set right, the wall speaks louder than the furniture — that's our specialism in Istanbul wall decor projects.
Let’s Talk About Your Project
Get a free consultation: share the project details in the form or discuss them directly on WhatsApp.